IRÉN Skin has been a vegan and cruelty-free brand that has stood against animal testing. As part of our mission, we have initiated the SEA THE BEAUTY - Save The Sea Turtles of Okinawa Campaign to donate 10% of our profits to our partner, Chura Mura, a Japanese organization dedicated to the protection of sea turtles and the oceans.
ABOUT NPO CHURA-MURA
Some of the biggest threats to sea-turtle survival are nesting habitat destruction due to Okinawa's tourism thanks to its beautiful beaches. This clash in priorities when it comes to building resort hotels on the beach where turtle lay their eggs pushed 2 locals of Yomitan village to take action through sea turtles conservation effort:
1. COASTLINE PATROL WITH VOLUNTEER RANGERS:
To find signs of new laid eggs during the nesting, to rescue and tag turtles that are caught in fishing nets, and to examine "stranded" or dead turtles that wash up during winter.
2. MONTHLY BEACH CLEANING INITIATIVE:
Ensure the beach remains clean to preserve the turtles nesting habitats - free from dangerous debris, poachers, typhoons, storms or animals - by building fences to protect the nests and by talking to policy makers about reducing plastic in the consumer society.
3. DATA COLLECTION FOR RESEARCH:
Temperature humidity and and hatching success rate are valuable data to conservation efforts world-wide and shared with prefectural partners and and national authority (Churaumi Aquarium, Ryukyu University, Japan Sea-Turtle Association).
4. COMMUNITY OUTREACH:
Initiate presentations to local community, schools and university in Japan and American military groups. Young kids are taught about the lives of sea-turtles, while young adults onwards learn about the importance of conservation work to inspire them to take on the challenge in the future!
With the right funding, the dream is to create a sanctuary for sea turtles in Okinawa, with dedicated research facilities. This would be the first sanctuary of its kind in Japan.
GET INVOLVED WITH NPO CHURA-MURA
You too can help to create a better life for sea turtles.
Be part of the Turtle Ranger Team by participating in their Coastal Watch Program, adopting a stretch of Yomutan coastline or volunteer for administraton, fundraising and merchandising.
You can also donate at any time via their website and host your own Chura-mura donations drive. Follow them on social media to see how donation is being spent.
SIGN THE PETITION
To help the community raise its voice, consider signing their petition indicating your support for the creation of a turtle sanctuary on Uza Beach.
Find out more about their missions and how you can support them to reach their goal at churamura.org.
GIVING BACK TO NATURE
From June 8th, the World Ocean's Day, 10% of our sales will be donated to Chura Mura.
Discover our special bundles including free exclusive gifts and our KEEP THE PEACE Hydra-Soothe Essence-Lotion made with Peach Moon Water. Enjoy also up to 20% Off on these Okinawans must-haves bundles!
" Dear Customer of IRÉN Skin, thank you for your generous contribution, that will go a long way to save the turtles in Okinawa! "
Carl Bastian, Founder of Chura Mura