DISCOVER OUR
BEST-SELLING
POWDER WASH

Inspired by traditional Japanese cleansing rituals, this powder wash contains Japanese rice bran and hyaluronic acid. Its triple cleansing action remove dirt, oil, and old keratin, leaving the skin clean, soft, and supple. With its non-drying formula, free of sulfates, drying alcohols, and talc, its ultra-fine powder transforms into a rich, creamy foamy lather on contact with water.

In September, enjoy a FREE Konjac Sponge with every Start Afresh Daily powder wash purchase!

Powerful ingredients with proven efficiency

Start Afresh Daily formula contains 11 ingredients for a simple, soft on the skin, yet effective cleansing action.

Japanese Rice Bran is full of essential fatty acids and vitamins. We love its antioxidant properties, and the fact that it helps the skin cells to regenerate for a healthy, even and brighter complexion.

Hyaluronic Acid and Sorbitol are really famous to retain moisture and hydratation into the skin, and that what we are looking for, even in a cleanser! 

Kiwi Extract is packed with antioxidants and protease, that are great to gently exfoliates the skin and remove the dirt in clogged pores.

Lipase is key to dissolve the accumulation of sebum at the end of the day, and minimizing excessive oil production on the long run!


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100% NATURAL · 100% BIODEGRADABLE

PERFECT YOUR CLEANSING ROUTINE WITH A KONJAC SPONGE

Konjac sponge is made from the famous root "Amorphophallus Konjac", which is part of the ginger and ginseng family! At the time, it was used to clean babies, so it is suitable even for the most sensitive skin!

In contact with water, it swells to become soft and plump. Use it morning and/or evening, with or without cleanser, with gentle, circular movements. Coupled with our Enzymatic Powder Cleanser, its gentle exfoliating action will reveal the brightest version of your skin and a finer texture. It can be used for 3 months.

PS: don't forget to recycle it with your compost, because it is 100% natural and therefore 100% biodegradable

In September, for every Start Afresh Daily powder wash purchase, you get a FREE Konjac Sponge!


GET YOUR KONJAC SPONGE NOW

"I have been using this cleanser everyday and I'm very happy with my experience! It starts out as a powder then turns into a soft foam. Super gentle on the skin! Perfect for daily use."

- Riri

100%

of participants noticed visible improvements in the complexion and texture of their skin after washing.

100%

of participants strongly agreed to its deep yet non-drying cleansing ability.

80%

of participants expressed their high satisfaction with the after-feel of their skin after washing.

* Sensory testing based on 65 women, aged 25 - 45.

TIME LIMITED OFFER

3 serums = 1 FREE Powder Wash

For a limited time only, we offer our customers a very special deal : 1 FREE Powder Wash for every serum trio purchase!

Out of our 7 Superfruits Booster Serums, find the combinaison that works for YOUR skin.

Need a little help to choose? Ask Dr Mika Watanabe, our dermatologist and take the Skin Quiz today!

No code needed.


GET YOUR FREE POWDER WASH

If you haven't already try this cleanser. You must try. The cleanser helps to cleanse my face thoroughly without stripping the moisture off. After using for about a week, I have gotten compliments from my friends that the skin looks brighter and is well hydrated.

- Kay S.

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